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Reno, NV - January 4, 2023: PARD Optics is pleased to announce nationwide rep agency coverage through signed partnerships with the Blaze Sales Group, Hays and Associates, H&G Outdoors and Odle Sales. These new partnerships will provide PARD Optics with additional sales support across all 50 states. 

PARD Optics USA headquarters is in Reno, NV and will partner with distributors, big box retailers, buy group members and independent dealers. PARD is entering the US shooting sports marketplace in the Thermal and Night Vision category after 5 consecutive years of double-digit growth in Europe and two recent Product of the Year awards from the British Shooting Show. Founded in 2017, PARD Optics is a premier manufacturer of Thermal and Night Vision equipment for the shooting sports industry. PARD won the prestigious “Night Vision Product of the Year” award at the 2021 British Shooting Show and won the award AGAIN in 2022.   

“We are excited to embark upon a nationwide partnership with four experienced and respected rep agencies in 2023. Our company commitment to retail margins, consumer value propositions and domestic customer service will position us as an industry leader in the thermal and night vision space,” said Derick Cole, VP of Sales for PARD USA. “The margins that we bring to the table for our industry partners are exceptional and the number of features and the user interface (UI) that we have built into our products is something that the consumer will appreciate.” 

Blaze Sales Group brings 35 years’ worth of experience and will provide coverage in TN, NC, SC, MS, AL, GA & FL. With 40 years of industry experience, Hays and Associates will cover WV, VA and portions of western PA. Odle Sales’ has 35+ years of experience and will cover CA, NV, UT, AZ, NM, TX, OK, AR, LA, ME, VT, NH, MA, CT, RI, NY, MD, NJ, DE and portions of eastern PA. H&G Outdoors also brings 40+ years of experience and will service accounts in AK, HI, WA, OR, ID, MT, WY, CO, ND, SD, NE, KS, WI, MN, MI, IA, IL, MO, IN, OH & KY. 

Optimax Technology LLC (“PARD Optics”) manufacturers cutting edge thermal and night vision products. PARD is introducing new standards for profitability, quality, features, and value, to help deliver reliable and affordable digital optics to the market. PARD USA is based in Reno, NV and is owned by Max Wang.  PARD Optics manufactures a wide variety of consumer products that are distributed worldwide. 

PARD USA    Derick Cole      800-986 4370       [email protected] 

Blaze Sales Group     Rob Davidson     770-378-2377          [email protected] 

Hayes and Associates     Jon Hayes       610-657-1641          [email protected] 

H&G Outdoors     Justin Giarusso     763-263-8998     [email protected] 

Odle Sales       John Ager    573-875-5246                  [email protected] 

About PARD

With more than 10 years of experience in the field, PARD is a night vision and thermal imaging specialist who pioneers microlight night vision and infrared imaging technology to provide long-range, high-definition, and high-precision hunting gears. With a dedicated team of engineers who are experts in PARD's entire line-up, its product categories now cover night vision and thermal scope, monocular, and accessories. PARD is committed to addressing the pain point of hunting by improving the versatility and performance of its products, delivering unmatched user experience to its customer.

For more information, please visit https://pard.com/, or follow PARD on Facebook, Instagram, YouTube and LinkedIn.